In a nutshell an avatar your ideal customer. It’s the person you see in your mind that would buy your product or service. Quite simply, the person you are serving. In a lot of marketing firms its also known as a persona.
Why should I care?
It’s a basic stepping stone to any business building practice. It’s a key component to many of the entrepreneur courses on the market today. One of my favorites is run by Jonathan Fields, one of my personal business heroes. Its called Revolution U.
Defining your avatar helps you focus on who you are talking to. When you know who you’re talking to, it makes it easier to write your brand copy and focus your product features and benefits. You will better understand what people need and how to give it to them or, how to create it for them. Knowing more about this person lets you connect with them in a deeper, more meaningful way.
This seems simple, and it should be. But a lot of entrepreneurs I know skip this step and find themselves talking to too many people, or worse no one. Here are a few things I’ve heard people say:
- I don’t even know where to start?
- I want to serve everyone, there’s no way I can narrow it down to one person?
- I have multiple things I offer, how do I choose which one to focus on?
I’ve been working with my clients to help them through those exact questions by doing quick workshops, I like to call them Charrettes. We spend no more than 90 minutes and at the end of that time we have a very clear picture of their ideal customer. Its fun, simple and very informative.
Here are a few examples of the process and the final outcome.