Monday, May 6, 2013

Royal Fucking Robbins


In the shadow of the granite domes of Yosemite Valley I find myself with an outdoorsy crew of folks from all over the country. Our mission is to recaptured the essence of the Royal Robbins brand. 

Today we'll be all over the valley shooting merchandising shots for the 2014 Spring/Summer line. My first stop, the permitting office with the GM of the Southern Yosemite Mountain Guides. I'm hoping to document the trip here. 

This is going to be so fun!









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